Chinese New Year 2020
Hung Fook Tong
Helping Hung Fook Tong expand its reach to a younger demographic in Hong Kong through Chinese New Year marketing design and advertising campaign.
Hung Fook Tong is a chain of herbal tea shops based in Hong Kong, specialising in Chinese herb teas, soups and healthy food. While popular with an older and mainly female demographic, for Chinese New Year, Hung Fook Tong asked DASH to create print marketing and branding that would help it expand and its customer base amongst younger audiences and those who would purchase the products as gifts during this festive season.
sector
food and beverage
work
art direction / key visual / print design
Hung Fook Tong
Chinese New Year 2020
Helping Hung Fook Tong expand its reach to a younger demographic in Hong Kong through Chinese New Year marketing design and advertising campaign.
Hung Fook Tong is a chain of herbal tea shops based in Hong Kong, specialising in Chinese herb teas, soups and healthy food. While popular with an older and mainly female demographic, for Chinese New Year, Hung Fook Tong asked DASH to create print marketing and branding that would help it expand and its customer base amongst younger audiences and those who would purchase the products as gifts during this festive season.
sector
food and beverage
work
art direction / key visual / print design
Challenge.
With the aim of targeting a younger demographic, Hung Fook Tong’s usual way of presenting its goods and products wouldn’t be effective. Similarly, as one of the most popular festivals in the market, any print or digital marketing needed to communicate the spirit of Chinese New Year.
DASH had worked with Hung Fook Tong to develop the brand’s Chinese New Year concept for the previous year. The challenge was to clearly maintain the same concept but refresh the creative for a new advertising campaign.
Design &Creative Concept.
DASH took the existing print materials and gave them an updated look for this year’s Lunar New Year season. The design takes a dramatic scale of two people, exaggerating focus on Hung Fook Tong’s products and creating a strong and eye-catching visual impact for the advertisement. The addition of a child in this year’s campaign adds to the family feeling of the Lunar New Year festival.
Challenge.
With the aim of targeting a younger demographic, Hung Fook Tong’s usual way of presenting its goods and products wouldn’t be effective. Similarly, as one of the most popular festivals in the market, any print or digital marketing needed to communicate the spirit of Chinese New Year.
DASH had worked with Hung Fook Tong to develop the brand’s Chinese New Year concept for the previous year. The challenge was to clearly maintain the same concept but refresh the creative for a new advertising campaign.
Design &Creative Concept.
DASH took the existing print materials and gave them an updated look for this year’s Lunar New Year season. The design takes a dramatic scale of two people, exaggerating focus on Hung Fook Tong’s products and creating a strong and eye-catching visual impact for the advertisement. The addition of a child in this year’s campaign adds to the family feeling of the Lunar New Year festival.
