Dine Together Share Together
Asia Miles
Creating a range of marketing materials for the Asia Miles Diner Together Share Together campaign.
Asia Miles is a frequent flyer and rewards programme. Each year it holds the Members Choice Awards inviting members to vote on their favourite restaurants in a range of categories. This year’s award theme was “Dine Together Share Together”, and Asia Miles hired DASH to create a range of marketing collateral for the competition, including exhibition design and print design.
sector
tourism and service
work
print design / printing and production / exhibition design / production and installation
Asia Miles
Dine Together Share Together
Creating a range of marketing materials for the Asia Miles Diner Together Share Together campaign.
Asia Miles is a frequent flyer and rewards programme. Each year it holds the Members Choice Awards inviting members to vote on their favourite restaurants in a range of categories. This year’s award theme was “Dine Together Share Together”, and Asia Miles hired DASH to create a range of marketing collateral for the competition, including exhibition design and print design.
sector
tourism and service
work
print design / printing and production / exhibition design / production and installation
Challenge.
The booth and collateral were for use at the awards ceremony, where a number of food and beverage industry representatives, Asia Miles members and VIPs would be in attendance. The challenge was to create an eye-catching design that would encourage guests at the event to visit the booth and find out more about Asia Miles. As the competition is run each year, the design needed to be unique to previous years, but still present an element of consistency to ensure members recognised the competition.
Design &Creative Concept.
DASH leveraged Asia Miles’ signature star to create a booth inspired by a cinematic concept. Light bulbs in the centre of the booth gave it a movie star feel to link it to the idea of an awards event. In addition, DASH created a series of eye-catching promotional materials for the competition that included a table stand and leaflets that were designed to slip over menus at Asia Miles partner eateries to promote the campaign and encourage members to vote.
Challenge.
The booth and collateral were for use at the awards ceremony, where a number of food and beverage industry representatives, Asia Miles members and VIPs would be in attendance. The challenge was to create an eye-catching design that would encourage guests at the event to visit the booth and find out more about Asia Miles. As the competition is run each year, the design needed to be unique to previous years, but still present an element of consistency to ensure members recognised the competition.
Design &Creative Concept.
DASH leveraged Asia Miles’ signature star to create a booth inspired by a cinematic concept. Light bulbs in the centre of the booth gave it a movie star feel to link it to the idea of an awards event. In addition, DASH created a series of eye-catching promotional materials for the competition that included a table stand and leaflets that were designed to slip over menus at Asia Miles partner eateries to promote the campaign and encourage members to vote.
