Let's Go SAPPORO!
Asia Miles
To celebrate its 20th anniversary, Asia Miles was giving away member-exclusive flights to Sapporo, Japan. Asia Miles commissioned Dash to create a range of marketing material for the celebratory flight, including an airport installation, branding, print materials and digital elements.
sector
tourism and service
work
art direction / print design / printing and production / exhibition design / production and installation
Asia Miles
Let's Go SAPPORO!
To celebrate its 20th anniversary, Asia Miles was giving away member-exclusive flights to Sapporo, Japan. Asia Miles commissioned Dash to create a range of marketing material for the celebratory flight, including an airport installation, branding, print materials and digital elements.
sector
tourism and service
work
art direction / print design / printing and production / exhibition design / production and installation
Challenge.
Alongside print and digital marketing assets, it was important for Asia Miles to create a memorable welcome for guests on the commemorative flight to Sapporo at the boarding gate. This would help to make the boarding experience unique to other flights and help passengers remember the experience. The challenge was to create something that would attract guests to take a photo, while meeting the airport’s stringent safety requirements in regards to the size of the stall and the materials used.
Creative Design &Development.
Sapporo is located in Hokkaido, known as the land of flowers. For the stand at the boarding gate, DASH created a visually appealing photo backdrop made from paper flowers and animals associated with the destination. As well as giving those on the flight the chance to take an attractive commemorative photograph, the use of paper for the installation meant that it adhered to the airport authority’s safety protocols. The colours chosen for the campaign marketing elements reflect the brand palette of Asia Miles and partner airline, Cathay Pacific.
Challenge.
Alongside print and digital marketing assets, it was important for Asia Miles to create a memorable welcome for guests on the commemorative flight to Sapporo at the boarding gate. This would help to make the boarding experience unique to other flights and help passengers remember the experience. The challenge was to create something that would attract guests to take a photo, while meeting the airport’s stringent safety requirements in regards to the size of the stall and the materials used.
Creative Design &Development.
Sapporo is located in Hokkaido, known as the land of flowers. For the stand at the boarding gate, DASH created a visually appealing photo backdrop made from paper flowers and animals associated with the destination. As well as giving those on the flight the chance to take an attractive commemorative photograph, the use of paper for the installation meant that it adhered to the airport authority’s safety protocols. The colours chosen for the campaign marketing elements reflect the brand palette of Asia Miles and partner airline, Cathay Pacific.
