At Work
Red Bull
Delivering packaging design, creative direction, art direction, print design and print production for Red Bull’s latest marketing campaign.
For Red Bull’s latest marketing campaign, “Extra Punch After Lunch”, the brand wanted to send a sample of its products to VIPs, media and influencers to spread the word and promotional message. DASH was commissioned to create an engaging packing design to elevate the unboxing experience which involved the creative and art direction and print design and production.
sector
food and beverage
work
creative direction / art direction / print design / print and production
Red Bull
At Work
Delivering packaging design, creative direction, art direction, print design and print production for Red Bull’s latest marketing campaign.
For Red Bull’s latest marketing campaign, “Extra Punch After Lunch”, the brand wanted to send a sample of its products to VIPs, media and influencers to spread the word and promotional message. DASH was commissioned to create an engaging packing design to elevate the unboxing experience which involved the creative and art direction and print design and production.
sector
food and beverage
work
creative direction / art direction / print design / print and production
Challenge.
When sending any product, the packaging makes the first impression. DASH needed to create a practical package that could be easily sent to VIPs but one that would also elevate the experience of receiving the Red Bull.
Red Bull is a brand usually associated with extreme sports. However through this promotion the client wanted to make a stronger association of its product with life at work. In the Extra Punch After Lunch campaign, DASH needed to get across the message that Red Bull can help alleviate the post-work slump or give your brain and body a boost when you need one.
Design &Creative Concept.
To communicate the theme and let the target audience understand that Red Bull is also great for getting a boost at work, DASH designed the packaging in the style of a lunch box. The post-lunch food coma is a common problem for those that work in an office, and DASH used a lunchbox design to make a connection to lunch and show that Red Bull is an ideal solution.
For an extra touch, the cans were wrapped in a paper similar to food wrapping or classic sandwich wrap. This not only enhanced the look of the packaging but elevated the unboxing and unwrapping experience by making it feel like a gift.
The client had a tight budget and timeline for the project. In order to reduce costs and meet the client’s desired deadline, DASH used rubber stamps for the logo on the outside of the lunchbox and hand-stamped each package in-agency. Going this extra mile for the client ensured the project could live up to the brand’s high standards and also saved the client time and reduced the cost of the project.
Challenge.
When sending any product, the packaging makes the first impression. DASH needed to create a practical package that could be easily sent to VIPs but one that would also elevate the experience of receiving the Red Bull.
Red Bull is a brand usually associated with extreme sports. However through this promotion the client wanted to make a stronger association of its product with life at work. In the Extra Punch After Lunch campaign, DASH needed to get across the message that Red Bull can help alleviate the post-work slump or give your brain and body a boost when you need one.
Design &Creative Concept.
To communicate the theme and let the target audience understand that Red Bull is also great for getting a boost at work, DASH designed the packaging in the style of a lunch box. The post-lunch food coma is a common problem for those that work in an office, and DASH used a lunchbox design to make a connection to lunch and show that Red Bull is an ideal solution.
For an extra touch, the cans were wrapped in a paper similar to food wrapping or classic sandwich wrap. This not only enhanced the look of the packaging but elevated the unboxing and unwrapping experience by making it feel like a gift.
The client had a tight budget and timeline for the project. In order to reduce costs and meet the client’s desired deadline, DASH used rubber stamps for the logo on the outside of the lunchbox and hand-stamped each package in-agency. Going this extra mile for the client ensured the project could live up to the brand’s high standards and also saved the client time and reduced the cost of the project.
