Chinese New Year 2019
Hung Fook Tong
Helping Hung Fook Tong promote its Chinese New Year offering in a project spanning art direction, print design, model and food styling, food photography and headline creative.
Hung Fook Tong specialises in Chinese herbal teas, soups and healthy food. To celebrate the Chinese New Year, the Hong Kong-based chain commissioned Dash to create marketing and branding to promote its Chinese New Year products.
sector
food and beverage
work
creative direction / art direction / key visual / print design / model styling / food styling / food photography / photography / headline creative
Hung Fook Tong
Chinese New Year 2019
Helping Hung Fook Tong promote its Chinese New Year offering in a project spanning art direction, print design, model and food styling, food photography and headline creative.
Hung Fook Tong specialises in Chinese herbal teas, soups and healthy food. To celebrate the Chinese New Year, the Hong Kong-based chain commissioned Dash to create marketing and branding to promote its Chinese New Year products.
sector
food and beverage
work
creative direction / art direction / key visual / print design / model styling / food styling / food photography / photography / headline creative
Challenge.
Hung Fook Tong is well-known by older an demographic but the brand is continually trying to expand its customer base to a younger audience as well as families. The Chinese New Year promotion was an opportunity to position and communicate the brand in a way this younger audience would find engaging.
Creative Design &Direction.
DASH had worked with Hung Fook Tong on previous promotional campaigns and this edition needed to align with the existing branding to deliver consistency while being distinct in its own right. To communicate the family feeling, DASH hired two models for the key visual who interacted with each other and Hung Fook Tong’s products in imagery using dramatic scale. This eye-catching visual effect helped the design stand out and place emphasis on the brand’s products.
Challenge.
Hung Fook Tong is well-known by older an demographic but the brand is continually trying to expand its customer base to a younger audience as well as families. The Chinese New Year promotion was an opportunity to position and communicate the brand in a way this younger audience would find engaging.
Creative Design &Direction.
DASH had worked with Hung Fook Tong on previous promotional campaigns and this edition needed to align with the existing branding to deliver consistency while being distinct in its own right. To communicate the family feeling, DASH hired two models for the key visual who interacted with each other and Hung Fook Tong’s products in imagery using dramatic scale. This eye-catching visual effect helped the design stand out and place emphasis on the brand’s products.
