Let's Go OSAKA!
Asia Miles
Helping Asia Miles celebrate an exclusive charter flight to Osaka by providing art direction, design and print production for a range of pre-boarding and onboard materials.
This Asia Miles flight from Hong Kong to Osaka was the first exclusive flight the brand was offering to its members. To commemorate the flight, Asia Miles hired DASH to create materials such as signage, gifts upon check-in and a one-of-a-kind onboard experience.
sector
tourism and service
work
art direction / print design / printing and production / exhibition design / production and installation
Asia Miles
Let's Go OSAKA!
Helping Asia Miles celebrate an exclusive charter flight to Osaka by providing art direction, design and print production for a range of pre-boarding and onboard materials.
This Asia Miles flight from Hong Kong to Osaka was the first exclusive flight the brand was offering to its members. To commemorate the flight, Asia Miles hired DASH to create materials such as signage, gifts upon check-in and a one-of-a-kind onboard experience.
sector
tourism and service
work
art direction / print design / printing and production / exhibition design / production and installation
Challenge.
With this inaugural flight, Asia Miles wanted to appropriately commemorate the event and offer the best possible experience pre, during and post-boarding. The marketing collateral needed to be unique and should have a connection with the destination, Osaka.
Design &Creative Direction.
The Asia Miles exclusive experience began upon check-in where guests were presented with a reusable commemorative travel bag that included a USB cable and a leaflet with Osaka travel tips. For the Campaign, DASH created an Asia Miles mascot that appeared throughout the marketing materials. This mascot was a bear dressed in traditional Japanese clothing to celebrate the destination and each passenger received one on their seat. DASH also created themed headrest covers and matching dining menu that included a nod to Japan, Osaka and its attractions.
Challenge.
With this inaugural flight, Asia Miles wanted to appropriately commemorate the event and offer the best possible experience pre, during and post-boarding. The marketing collateral needed to be unique and should have a connection with the destination, Osaka.
Design &Creative Direction.
The Asia Miles exclusive experience began upon check-in where guests were presented with a reusable commemorative travel bag that included a USB cable and a leaflet with Osaka travel tips. For the Campaign, DASH created an Asia Miles mascot that appeared throughout the marketing materials. This mascot was a bear dressed in traditional Japanese clothing to celebrate the destination and each passenger received one on their seat. DASH also created themed headrest covers and matching dining menu that included a nod to Japan, Osaka and its attractions.
